New Procell Batteries for the Professional Market
A new range of professional alkaline batteries have been launched by Duracell. Procell, the new and improved replacements for Industrial by Duracell are now available from a dedicated team of B2B distributors throughout the UK.
Replacing professional batteries can create a significant cost for many businesses, with many companies spending resources on purchasing batteries and paying the cost of labour to replace them. Instead, Procell batteries have been designed to help professional end users focus on the driving profitability of the business.
The new range of professional alkaline batteries are specifically designed and packed for businesses, government organisations, genuine trade customers and professional end users.


Manufactured with superior cell design (vs prior Industrial alkaline batteries), the range of professional Procell batteries offer quality, reliability and high performance for your business and industry needs.
The batteries are tested to guarantee the highest quality, including environmental testing to ensure dependable and consistent use. Procell batteries are able to operate in temperatures ranging from -20°C to 54°C.
The Procell battery range is supported by unrivalled technical expertise to meet your company’s professional battery needs. The Procell brand invests in market research and lab analysis in order to further understand professional users and devices. In turn, this means Procell professional customers have access to the best solution for their power needs.

Professional alkaline batteries for businesses
The range of Procell batteries are longer lasting alkaline batteries than previous Duracell Industrial batteries, specifically designed for professional devices. Procell is a premium brand focused exclusively on the professional market, creating a unique proposition for batteries for businesses. Created with the purpose of reducing the number of battery replacements, businesses can instead improve profitability. There is a full range of Procell alkaline batteries available, including AAA, AA, C, D and 9V sizes.